February 20, 2017
Food blogging consists of more than just posting good recipes!

In the digital age, there are far more directions that you can take your career. While many people seeking their online culinary certificate want to work in a restaurant, others want to exercise a little more creative control or even show off their web savvy in the process. However, starting a successful food blog isn’t as simple as posting your favorite recipes on the internet. Here are a few tips to get your first food blog off the ground:

Come up with a catchy name
Your blog’s name should be short, smart and memorable. There are thousands of food blogs out there, so you want to make sure yours stands out, and the name of the blog is typically the first thing someone will see. Many people opt for alternative spellings of words that are common in food blog titles if the original spelling was already taken, but this isn’t always a good method. If someone is searching for your blog and doesn’t know that you spell parts of the title differently, he or she may just stumble across someone else’s food blog instead!

Figure out what you’ll outsource
Just because you’re good at cooking or baking doesn’t mean you’re expected to also be good at HTML, writing and photography. However, all of these skills are essential for an aesthetically pleasing and informative food blog. You can start by tackling everything on your own. There’s a little wiggle room during the opening stages of a food blog – after all, you’re not sure how much you’ll even really enjoy blogging or how good you’ll end up being with these skills you’ve never delved into before. However, within a few months of running it, you should have a better idea of what you can and can’t handle.

“Determine how word-heavy you’d like your blog to be.”

Wherever you decide to host your blog, you’ll likely have the option to use a premade theme that doesn’t require any knowledge of HTML. If any of these themes offers the type of layout you’d like your blog to have, that’s great! If not, you may want to spring for one of the paid themes that allow more customization, or even hire an outside designer to put together your ultimate blog design.

When it comes to writing, determine how word-heavy you’d like your blog to be. Some bloggers focus more on recipes and photos, while others prefer to let their personalities shine through the writing in their blog. If you’re a strong writer, don’t hesitate to go a little heavier on the words than other blogs. If you feel like you could brush up on your skills, hold off before offering a commentary with every blog post. It’s also important to evaluate your photography skills before committing to taking all of your own photos. Make sure you’re able to capture the essence of the food you’ve made. After all, your readers can’t smell or taste your creations, so the photos have to sell them!

Cross promote yourself
While it’s not advised that you shamelessly promote your blog in the comments sections of other people’s food blogs, you do need to get the word out. One of the simplest ways to do this is to make social media accounts for the blog. For example, a Facebook page can alert everyone when you post a new entry, and photos of your creations can drive traffic to your page. It’s also worth making a Pinterest account, so people who are searching for blueberry muffins can be directed to your famous recipe. Your blog will bring followers to your social media accounts and your social media accounts will bring visitors to your blog, creating a cohesive brand through all online channels.

It’s also important to engage with your social media and blog followers. People in the food blog community like to establish relationships with each other. This not only gives the impression of transparency, but it’s also a great way to give your blog some more visibility in the community.