September 5, 2014
Posted in: Industry News

LYFE Kitchen set to open in Boulder

LYFE Kitchen to open in Boulder.Colorado Culinary school students in Colorado may soon have a new favorite restaurant.  According to The Daily Camera. LYFE Kitchen is  set to establish its 10th national location by opening a new branch in downtown Boulder. The restaurant will be located at 1600 Pearl, in the street-level suite that was most recently occupied by Cafe Gondolier. It is the hope of LYFE (Love Your Food Everyday) officials that this move will help the already successful chain transition aggressively into Boulder’s growing casual restaurant scene.

LYFE has built itself, since it opened its first restaurant in Palo Alto, California three years ago, on the growing demand for healthy, organically grown and sourced food as well as sustainable and environmentally responsible practices in all aspects of management. The restaurant, according to the Memphis Business Journal, only serves dishes that contain fewer than 600 calories and 1,000 milligrams of sodium. LYFE also attempts to distinguish itself as eco-friendly in its service practices. For example, the restaurant chain keeps its wine on tap, instead of in bottles, as it has shown to save them an average of 2 to 3 tons of solid waste annually.

LYFE had considered Boulder prior, Mike Donahue explained to the Daily Camera, as a location for its first restaurant. They ultimately decided on Palo Alto, California, instead.

“Boulder was one of the sites we actually looked at in the very beginning,” said Donahue. “It came down to Palo Alto and Boulder. I think there was more available in Palo Alto [at the time].”

Regardless of what motivated its initial franchise, the restaurant chain has done remarkably well. Over the last three years, they’ve opened 10 restaurants, and the Memphis Business Journal recently announced LYFE’s headquarters will be moving to Memphis along with 2 new restaurants. Still, Donahue seems convinced that the restaurant will hit even higher peaks by maintaining its core focus.

“We believe that LYFE kitchen is on a mission. It’s a campaign with no election date. It’s really to provide great-tasting food that is affordable and convenient and oh, by the way, actually good for you.”