Jax Fish House and Oyster Bar is the first seafood restaurant in the state of Colorado to enter into a partnership with the Monterey Bay Aquarium Seafood Watch program. The restaurant was established in 1994 and has locations in Boulder and Denver. The Monterey Bay Aquarium Seafood Watch program is an initiative to help educate food producers and consumers about threatened seafood populations in order to aid them in making informed decisions. Through their partnership, Jax Fish House and Oyster Bar will only serve fish identified by the Monterey Bay Aquarium Seafood Watch program as a “best choice” or “good alternative.”
Monterey Bay Aquarium Seafood Watch
Seafood Watch is an effort on behalf of the Monterey Bay Aquarium to protect worldwide fish populations by encouraging sustainable seafood practices. Through the distribution of pocket guides as well as its mobile application, Seafood Watch is working to increase consumer awareness of the kinds of fish and seafood that are being purchased. It divides popular seafood into the categories of “best choices,” “good alternatives,” and “avoid” to help consumers make informed decisions about what kinds of seafood to buy. The recommendations are made based on factors such as the size of a particular species’ population in the wild and the methods typically used to catch that species.
Jax Fish House and Oyster Bar partnership
Through its partnership with the Seafood Watch program, Jax Fish House and Oyster Bar has pledged to only serve seafood that has been rated as a best choice or good alternative. In doing so, it is working toward promoting a sustainable seafood practice in Colorado. Consistently rated as one of the best seafood restaurants in the state by various Colorado publications, Jax Fish House and Oyster Bar can now boast about its top-notch sustainability efforts in food production as well. It is proving that you don’t have to sacrifice flavor to cook in an environmentally conscious way.