Liz Matthiesen-Jones
Instructor, General Education
"I want students to come away understanding that completing a class, a diploma, or a degree is not the endpoint. It should only be the beginning. Education should be a life-long pursuit to enrich your life, not just your career. Approach it with curiosity, be brave, and take risks. There's nothing to lose and everything to gain. Carpe diem — seize the day!"
About
Liz Matthiesen-Jones has 30+ years’ experience in international marketing, advertising, strategic planning, and research. She’s worked in the U.S., Canada, mainland China, Hong Kong, South Korea, and the UK.
Her global clients have included Apple, Procter & Gamble, McDonald’s International, Hilton International, Havas International, General Foods, Mobil, Mobil 1 Racing, American Express, ST Microelectronics, World Wildlife Fund, Xerox, Avon, and Canadian Pacific Hotels, among others. She’s also managed short-term research and planning assignments in India, Malaysia, Singapore, and Italy.
Liz brings 20 years of teaching experience at the undergraduate and graduate levels, with 15+ years online.
Her academic focus has been teaching a range of business, cultural, and communication courses, including: Consumer Behavior, Data Analytics, World History and Culture, History, Economic, and Political Developments in the Asia-Pacific Region, Integrated Marketing Communications, Intercultural Communications, Written and Oral Communications, International Business, Leadership, Operations Management, Human Resource and Supply Chain Management, Entrepreneurship, and General Management. She concurrently spent 11 years teaching History and Mathematics at an inner-city middle school.
Honors, Awards & Affiliations
- 2021 Core Values Award - Be Humble - Auguste Escoffier School of Culinary Arts
- 2018 Faculty Award of Excellence - Western International University
- 2013 President's Award - Western International University
Professional EXPERIENCE
- International Account Director - Hong Kong, Seoul, Shanghai, Beijing
- VP Director of Client Service - Toronto, London
- Account Supervisor - Toronto
- Account Executive - New York, NY
- VP, Director of Strategic Planning & Research - Tempe, AZ
- Department Chair/Lead Faculty Global Business & Strategy - Western International University, Tempe, AZ
Education
- Masters in International Management (Marketing Concentration), Thunderbird Graduate School of International Management, Phoenix, AZ
- Bachelor of Arts in Art History & Humanities, Scripps College, Claremont, CA
Special Interests
Adult education and intercultural communication (I have lived and worked internationally in Asia and Europe). I also enjoy gardening, cooking, and reading about archaeology and history.
