The team of longtime food writer Erika Lenkert, photographer Maren Caruso have launched a new high-quality culinary magazine aimed at a national audience, according to Eater. Based in San Francisco, the new publication boasts an esoteric take on a rising trend in the food industry – gluten-free food. The magazine is hence titled GFF, which is an acronym for Gluten-Free Forever. The magazine promises to be an aesthetically stunning quarterly offering for both established chefs and those adhering to gluten-free diets. While the first issue is focused on the Bay Area, the publication is anticipated to eventually cover the gluten-free offerings of other culinary locales.
Like many modern startups, the team used crowdfunding to get GFF up and running. Lenkert launched a Kickstarter campaign that successfully raised more than its $90,000 goal. The Kickstarter campaign highlights that the publication plans on covering a wide range of subject matter relating to a gluten-free lifestyle. On top of including recipes from many well-known chefs in the San Francisco area, GFF also offers cooking tutorials, articles about trends in the gluten-free industry, travel and lifestyle features, and tips for cooking for loved ones on gluten-free diets.
While currently a print version of the magazine is only available in local San Francisco outlets, print and digital copies can be ordered on GFF’s website.
About the creators
Interestingly enough, Lenkert has been gluten-free since 2001 and kept this information under the radar during much of her food writing career. While she had to avoid the substance due to health issues, she continued to write for publications such as San Francisco Magazine and the San Francisco Chronicle, according to Eater. She published several cookbooks as well, some of which were gluten-free without being categorized as such. She has published hundreds of recipes as a food writer.
Caruso is a professional photographer who has shot over 90 cookbooks, making her the perfect fit for taking on the photography for GFF. The magazine is visually tremendous, with a contemporary feel that showcases a remarkable combination of culinary mastery, quality photography and modern artistry.
Catherine Jacobes has designed over 100 books and joins GFF as the art director after producing and publishing lifestyle projects for more than 20 years. It’s clear that the threesome behind GFF are prepared for the monumental task of showcasing the nation’s gluten-free food. Whether it’s a cooking school in Texas or a bakery in Maine, the food industry can look forward to more publications covering every niche of the culinary landscape.
